TradeEngage Playbook

TradeEngage is the referral workflow and payments platform built exclusively for home services. We turn every trusted service and relationship into momentum, keeping money in the pockets of the home service ecosystem. We remove the friction in making a referral, while redistributing lead costs to techs, CSRs and customers in your community.

Local B2B Referrals

Build peer-to-peer referral partnerships with Neighborly and other companies across appliance retailers, carpet cleaning, roofing or any home service

Extend relationships to your techs, CSRs and other teams so they can refer and earn with instant payouts

National Partnerships

TradeEngage integrates into the call centers of national companies like All My Sons Moving & Storage, Nell Home, Repipe Specialists and more

Leads from these call centers are automatically sent to your local franchise and available only to paid members

Customer Referrals

Enable your customers to refer you to their friends and family

Send email and SMS campaigns to customers after a completed service

Instant affiliate links for all customers to post on social media

Performance-based rewards with instant payouts or gift cards

Why TradeEngage Benefits Your Business

2.7%

Customer Acquisition Cost


vs. 15-20% average across most trades

60%

Uplift in
Referral Volume


From existing partnerships migrated to TradeEngage

1:04

Average Time
to Refer a Job


Minimizes any distractions for your team

$10K

Annual Earnings per Tech/CSR


Rewards that don't come out of your pocket

Expand Lead Channels

Recommended Partners for Mr. Appliance

The most successful appliance repair contractors don't just fix problems—they build ecosystems of complementary service providers who create mutual value. Your network should be strategic, with trades that naturally intersect with yours, so their team can refer jobs to you.

Appliance Sales

Inbound: Out of warranty services, or retailers without service dept.

Outbound: Refer customers for new appliance purchases when repair is not cost-effective or possible.

Electrical

Inbound: Oven or stove getting power but maintenance required.

Outbound: Tripped breakers, faulty outlets, or dedicated circuit needs for high-power appliances.

Dryer Vent Cleaning

Inbound: Dryer repair calls reveal clogged or inefficient vents as the root cause of appliance malfunction.

Outbound: Improve efficiency and prevent fire hazards, especially during dryer maintenance.

HVAC

Inbound: Home comfort issues related to exhaust or ventilation.

Outbound: Air conditioning or heating system malfunctions are noted during appliance visits.

Other Potential Partners

Water Damage Mitigation

Plumbing Supply Stores

Kitchen Remodeling

Home Inspection

Realtors

Property Management

Lower Your Own Lead Costs

Referral Fees for Mr. Appliance

Appliance repair leads can often cost Mr. Appliance around $40 through traditional channels. However, with TradeEngage, Mr. Appliance can receive qualified referrals from plumbers, electricians, and appliance sales partners for just $10 per referral, dramatically lowering lead generation costs by setting your own referral fees.

Industry Lead Cost

$40

Our Lead Cost

$10

Many successful companies use a hybrid approach to reward both effort and results. This saves you money; and directly boosts your profitability, supercharges your return on investment, and frees up capital that can be reinvested into growing your business.

Pay for Every Referral: $10

Instant gratification encourages high volume, ideal for when you're ramping up.

Pay When Job Closes: Optional

Additional amount can be paid to preserve lead quality and align with revenue.

TradeEngage in Action

Mr. Appliance Case Study

Mr. Appliance of St. George turned a local appliance retailer into a marketing channel. Sales associates at Carpets Plus — led by top referrers Leah O. and Dave E. — use the TradeEngage mobile app to send appliance repair jobs straight to Mr. Appliance, where they drop instantly into SmartWare. No phone tag, no lost leads, no friction, just a seamless handoff that takes care of the customer.

ROAS

30.3x

Revenue Generated

$10,615

Time Period

30 Days

Neighborly Training

Click to Watch Owner Testimonials

"TradeEngage is the #1 thing that will change the system this year." - Tyler Watson, Neighborly St. Louis

Start Getting Referrals

What Does It Cost for Mr. Appliance?

We offer transparent pricing designed to ensure annual referral network dependability while maintaining the flexibility of monthly billing—no hidden costs, just predictable ROI.

Pricing for Neighborly Owners

  • Single price for all continuous franchise IDs
  • Annual commitment paid in monthly installments

Unlimited Referrals

Unlimited Users

National Accounts

Referral Challenges

Data Integrations

Consider the return on investment: At $300/month for locations generating $2M+ in revenue, you're investing just $3,600 annually. If TradeEngage delivers 24 jobs per year at your average ticket of $375, that's $8,400 in revenue from a $3,600 investment—a 2.5x return. This doesn't account for offset from your team referring out jobs (see below!).

Onboard to TradeEngage

Implementing TradeEngage takes less time than training a new employee, and the return on that investment begins immediately. Our streamlined onboarding process starts here.

Complete Onboarding

Time Required: 5 minutes

Join TradeEngage and set up your company profile and start connecting with local partners.

Invite Your Team

Time Required: 5 minutes

Add CSRs, then your field team and any business development managers instantly!

Book Team Training

Time Required: 15 minutes

Schedule a live training session where we walk your team through how to give referrals and get paid! We're happy to join your team meeting any day.

Connect with Partners

Time Required: 5 minutes

Set up SMS and emails to send to customers after a completed job or enable your customers to post on social media. They can refer friends and family from you or your partners.

Dedicated TradeEngage Support

Ready to eliimnate customer acquisition cost and maximize earnings? Our dedicated support team ensures your success with comprehensive assistance throughout onboarding, training, and daily operations, helping you maximize value from the TradeEngage platform.

Book a Demo

Experience a personalized demo tailored to your trade.

Common Questions

See a list of common questions and best practices.

Email Support

Get partnership and strategy optimization advice.